Let's learn about Product Marketing via these 88 free blog posts. They are ordered by HackerNoon reader engagement data. Visit the Learn Repo or LearnRepo.com to find the most read blog posts about any technology.
The process of bringing a product to market, promoting it, and selling it to customers, crucial for driving product adoption and achieving business success.
1. 2024 Marketing Insights: Content, Partnerships, AI Implementation and More
The article highlights trends in marketing in 2024, such as establishing partnerships, creating high-quality content, and working with micro-influencers.
2. Unleashing the Power of SEO: A Blueprint for Positive Unit Economics in Web Products
From overcoming the overshadowing dominance of paid channels to strategic positioning in the market, SEO has become the driving force
3. 5 Steps To Achieving Product Market Fit And The 40% Rule
The guide introduces you to the smart way of finding product-market fit for your startup. It showcases 5 steps to achieve and measure product-market fit.
4. Why Product-Marketers Ignore the Goldmine of B2B Segments: Lessons From the Taxi Industry
Learn about strategies for penetrating the B2B segment starting from the B2C. Tips, lessons, features and more!
5. Inside the Affiliate Marketing Product Boom: A Founder's Perspective on Market Trends
The affiliate marketing industry is experiencing robust growth with 9,600 global services and companies related to affiliate marketing in 2023
6. How to Bridge the Gap Between Marketing and Product Teams
Gain insights on uniting Marketing and Product to articulate your product's unique value through teamwork and strategic collaboration. Learn more!
7. Product Marketer vs. Growth Marketer vs. Content Marketer: How to Choose Your First Marketing Hire
Product, growth, and content marketers all have unique roles to play in your tech startup, but which should you prioritize? This article answers that question.
8. Elevating Product Management with Marketing Insights
Learn how to having marketing skills makes you a better product manager and how they help build great products.
9. Pepsi vs Coca-Cola: A Marketing Battle for the Ages
Dive into the timeless marketing rivalry between two beverage giants, exploring their strategies, campaigns, and cultural impact in this intriguing analysis.
10. Your Next Content Breakthrough Isn’t on Google—It’s Buried in Your Last 10 Customer Calls
Vertical SaaS content doesn’t have to be boring. Tap into customer calls to build sharp, problem-first messaging that actually converts.
11. Marketing Without Borders: 5 Lessons for Going Global (That No Playbook Teaches You)
5 real-world lessons on global marketing from 14+ years scaling brands across borders. What to adapt, what to drop, and why trust doesn’t travel.
12. What Pettech Taught Me About Marketing in B2B2C Industries (And What You Can Steal)
Can offline trust drive online growth? Here's what I learned marketing in pettech - and how any startup can apply it.
13. Mastering Product Engagement: Amplifying Interaction Through Strategic Marketing (Part I)
Businesses can amplify the interaction between users and their tech product by leveraging strategic marketing. Here is how.
14. Mastering Product Engagement: Amplifying Interaction through Strategic Marketing (Part II)
Businesses can amplify the interaction between users and their tech product by leveraging strategic marketing. Here is how.
15. Product-Market Fit Tips for Startups: Insights From 20 Experts
In this article, we'll explore the concept of product-market fit, drawing insights from product marketing experts who have successfully achieved it. We'll also
16. Is AI Making Product Managers Obsolete?
There’s plenty of disagreement on how AI will change the product management landscape.
17. Web3 Product-Market Fit and Marketing Strategy For Blockchain Startups in 2024
How marketing influences Product-Market Fit in Web3, how to implement a strategy-first approach in 2024, and which activities show good results. Enjoy & share!
18. How to Write Engaging Copy That Makes Buyers Fall in Love with Your Product
When I joined a copywriting agency, the first thing we did was learn how to use trigger words in our copy. One of my first projects was writing a product description for a sex toy. I had to write a copy that encouraged the target audience to buy “sex toys for couples.”
19. Community-led Marketing for Product Growth
Community-led marketing refers to the use of communities, often centred around a particular product or brand, to drive growth, insight gathering and impactful e
20. Top Seven Chrome Extensions for Product Managers
Top Chrome extensions for Product Managers – 2021
21. The First Week of YourStack
2,281 days ago Product Hunt launched as a tiny newsletter. The early days were especially chaotic. I didn’t get much sleep, skipped the gym, and buried my head into work. While unsustainable (I'm not advocating overworking yourself!), it was sooo fun and energizing to build something brand new. It was also scary. New products – especially those driven by community – are incredibly fragile.
7 days ago we launched a beta of YourStack (with a grammatically incorrect, non-editable tweet – lol). Instantly those same nostalgic feelings from the early days of Product Hunt re-emerged. The response has been very encouraging. Alex was kind enough to write about it on BuzzFeed. Lucas followed with a story on TechCrunch. And a bunch of folks shared support on Twitter and Product Hunt.
But the product is very early and our roadmap is deep. So far we've onboarded only ~4% of those that have signed up as we build tooling to scale (thanks for all your patience!). I wake up each morning nervous but excited to read your feedback and wild ideas as the team and I continue building.
If you get a chance, create your account and start stacking. We're whitelisting new friendly folks each day.
Feedback? I'd love to hear it at ryan@yourstack.com.
Cheers, Ryan Hoover (@rrhoover)
22. How Zevi Reinitz is Trying to do Things Differently as head of PMM at Livecycle
How Zevi Reinitz is questioning assumptions and testing limits in his career and with the GTM strategy as head of Product Marketing @ Livecycle
23. How to Launch a Product Successfully
24. Hacking Your Product Hunt Launch [A How-To Guide]
If you still don’t know what Product Hunt is and why you should do your launch on this platform, I suggest you read this article, this is the official Product Hunt post, a must read.
25. Top 5 Effective Product Positioning Strategies
Product positioning is one of the most discussed topics in product marketing, and it could either make or mar the performance of any product that you developed.
26. How to Find X When Your Product + X = Success
Have product? Want to not fail at product management? Quick, here are some tips!
27. How to Tell a Product Story (and Get an Enthusiastic Response)
Product storytelling is the buzzword most marketers are chasing, as a good product story has the potential to bring more sales and users and never fade away.
28. Metrics to Help You Measure and Improve Your Products
Here, I will introduce you to different categories of success metrics and how are they used in a broader sense.
29. The Complete Guide to Growth Marketing
Every year, over 500,000 new businesses start in the US, and over 200 billion dollars are spent on marketing, as reported by Statista.
30. 8 Marketing Lessons From Steve Jobs
Matt Gray goes over 8 Steve Jobs marketing lessons.
31. What 156 Billion Options of Shoes Teaches Us About Product Marketing and Customer Service
We are living in a time of radical transformation as the traditional retail ecosystem continues to change at an accelerated pace (no surprise here). Retail is changing. Retail is actually expanding, consumers are shopping and sales are up. It’s just a matter of where, when and how consumers buy goods that are shifting. If brands want to succeed, they need to seek creative ways to “engage” consumers into a brand rather than “pushing” the brand at them.
32. Exploring Emerging Marketing Channels: How to Venture Into Uncharted Territory
Emerging marketing channels can help your product reach a wider, more engaged audience. These tips can help you decide which channels are worth an investment.
33. How To Rock a Tech Conference With $0 and No Prep Time
Discover how Anywaypay turned a last-minute AI conference invite into a marketing triumph with a $1 bathroom billboard strategy.
34. The Role of Emotion in Purchasing Decisions and The Power of Persuasive Copywriting
With all the marketing tools available to businesses, it’s easy to overlook one essential factor: emotional connection.
35. 7 Tips to Make your Presentation Balanced and Appealing
Did you know that your audience can judge the effectiveness/appeal of your presentation in as little as five seconds? Or the attention span of most people (during a presentation) is for about 10-15 minutes?
36. 10 Things To Do Right Away Before Starting Your Product Journey
We all have different roles to fulfill during a product’s journey. Some of us are heavily invested on the sales and marketing side while others consider the technical decisions as their day to day job. While segregation of work is important as well as useful for founders, there are a lot of things that all founders need to learn to make sure they are ahead on the curve as they take continuous decisions for the product and its growth. Here are 10 things to do right away as you start your product journey.
37. SaaS Pricing Localization: How to Do It the Right Way
One way your pricing can change as your company evolves is by using multi-currency pricing. Here’s what you need to know about SaaS pricing localization.
38. How to Optimize Your Product Copy for Search Engines
No one will buy your product if they can’t find it. Making your products visible to people who need your offering is a key aspect of selling to online buyers.
39. Blockchain Mass Adoption and Exciting Brand Experiences With Account Abstraction: ERC-4337
Account Abstraction, ERC-4337, allows blockchain to go from geek love to mass use. How will companies provide exciting brand experiences with AA? Read the text!
40. Your AI Pitch is Scaring People
Selling AI to industries tied to manual workflows? Your messaging better earn trust, not trigger fear. Here's how to position AI as assistive, not disruptive.
41. Interview with Google Product Marketing Manager Vincent Xu
Product Marketing is the art and science of bringing a product to the right market and establishing a sustainable positioning for the product.
42. CeFi vs DeFi: Main Features and Differences in Marketing
This article is about differences and features in CeFi and DeFi product marketing. I give examples of the marketing instruments you can use in GTM Strategy.
43. Deconstructing Content Marketing [Deep Dive]
Before the SaaS revolution started booming, software companies used to be incredibly sales-driven, and the processes they focused on were plain old-school — aggressive engagement with customers and persuasive discussions centered around the product were known to be the norm.
44. Fundamentals of User Onboarding in Product Marketing
User onboarding is the process of introducing new users to a product and helping them understand how to use it effectively.
45. Email Marketing: How To Tell Stories that Get People To Buy
Your email marketing strategy can either be a win or a miss. This article shows you how to tell stories through emails to increase conversions & inspire trust.
46. The 2020 State of Marketing
Marketing trends and actionable insights on what works today
47. Every Good Marketer is a Growth Marketer
With this article, I convey my perspective on growth marketing and dispel the myth that it is unique.
48. This Might Be the Most Misunderstood Role in Web3
Despite onchain innovations, web3 projects are still struggling to find marketing talent.
49. How to Start a Career in Product Marketing: 10 Expert Tips (2024)
In this article, you'll find the skills needed to break into product marketing and the difference between product marketing and product management.
50. How to Choose the Right Copywriter for Your Project
Copywriting is a unique and beneficial talent that can add enormous value to your business, but finding the right person for your copywriting project is seldom an easy task.
51. Dashboards Don’t Protect Borrowers: Building Student Loan Data Controls
Learn how a Snowflake controls layer and Tableau triage views turned unreliable student-loan reporting into auditable, evidence-first monitoring.
52. What Is Product Marketing, and What Do PMMs Do?
Product marketing function varies significantly from company to company and it sometimes even means different things at the same organization.
53. How To Solve the Problem With Key Metrics In a B2B Product
To learn how B2B companies solve the problem with key metrics in a product, I caught up with Yuri Brankovsky who has worked in multiple digital products.
54. 8 Steps to Successfully Marketing Your App
Marketing is a simple strategic technique to win over people, this can sometimes be the hardest thing to decide on. With the power to click on personal interests and desires, marketing can provide good respect for the product.
55. 6 Most Common Product Marketing Mistakes Founders Make
At this point, my co-founder and I have helped over a dozen software companies with their product marketing (both as an agency, and freelancers).
56. How The North Face Thrived Throughout the Pandemic: An Interview with Steve Lesnard
Steve Lesnard joined the Product Talk Podcast to discuss how The North Face not only survived the pandemic but managed to thrive during it.
57. How to Build a Brand Community: Hacks From Nike, Lego and Twitch
Learn how to build a brand community from Nike, Twitch and Lego. I've distilled 3 hacks to apply to community building for your startup, or expert blog.
58. Why the Best Developer Marketing Looks Like Anti-Marketing
Why traditional marketing fails with developers and how product-led companies win by letting product experience, documentation, and trust drive adoption.
59. Content-Led Go-To-Market Strategy for Your Product Triumph (+Examples)
Discover the benefits of prioritizing content at the forefront of your GTM strategy. A reverse-engineered, content-led approach minimizing guesswork.
60. How Founder-Led Sales Transform Your B2B Startup’s Trajectory
When a startup’s CEO is willing and able to lead by example, taking charge of the company’s sales strategy, a remarkable transformation often takes place.
61. How We Increased User Retention in the LoopMessage App Using Free Messaging
The LoopMessage app helped increase user retention several times. This was reached by sending free personalized messages via popular instant messengers.
62. Animated Videos Are So Darned Cool in Content Marketing
In this article, you'll find 7 great reasons to start using animated explainer videos in your product marketing or content marketing strategy.
63. Product Marketing Tech Stack Options Under $100/Month
User acquisition is one of the biggest struggles growing SaaS and app companies face. The right product marketing tech stack will push the number of new and active users up and decrease customer acquisition costs at the same time – the perfect recipe for a growing product. But marketing tools cost money, and growing businesses have tight budgets to keep. Use these tools to build a killer product marketing strategy at a total cost of less than $100 per month.
64. Marketing 403 for Engineers: Answering Founder FAQs
Programming notes: this post is n in a series of indeterminate length on GTM topics mainly for startup people, mainly leadership, mainly coming from non-GTM backgrounds. There’s a list at the end.
65. What Makes a Successful Product Launch: 6 Lessons for First Time Founders
Launch is neither the beginning nor the end. It is a series of overlapping sequences. A typical one may include pre-build, pre-launch, launch, and post-launch.
66. A Beginner's Guide to Product Marketing - Part 1
Embark on a journey into the realm of product marketing with this comprehensive three-part beginner's guide.
67. How Did Pocket Create a Habit Forming Product?
A simple analyses of Pocket app using the infamous Hook Framework
68. Social Media Strategy: How to Increase LTV by Turning Your Customers Into Your Followers
If you want to increase Lifetime Value (LTV), consider these social media tips that will help you turn your customers into long-term social media followers.
69. Every GTM Should Be A Phased Launch and Here's Why
The “big splash” rollout is often a big mistake. Methodical phased launches lead to higher success rates and lower churn rates
70. The Framing Effect in SaaS Marketing: Sell for $0 or "free of cost"?
Learn how a single word can decide difference between a click and no click for your saas product.
71. What was the Product Masterclass by Product School all about?
72. The Psychology of Scarcity Messages: Lessons from Real-World Experiments in Travel UX
Real experiments reveal how color and wording in scarcity messages drive action—and why using them ethically matters more than ever.
73. Finding Product-Market Fit in Healthcare: Lessons from Blending Automations with a Human Touch
Lessons learned from iterating towards product market fit within a legacy healthcare referral workflow.
74. How Growth Marketing Helped 7 Companies Amid Crises
Growth marketing is a powerful tool that can change the company in several months. Here are 7 companies that gained success during crises thanks to growth marke
75. AI This, AI That. Did We All Forget How to Actually Market?
A friendly reminder that “AI-native” is not a personality trait, and your customers still just want you to solve their problems.
76. The HackerNoon Newsletter: Swift init(), Once and for All (3/21/2025)
3/21/2025: Top 5 stories on the HackerNoon homepage!
77. A Beginner's Guide to Neuromarketing
Dive into neuromarketing with this guide, unlocking strategies to engage the brain and boost your marketing impact.
78. The Biggest Startup Lie Ever Told
Putting effort into marketing before you have a product may seem counterintuitive. But in reality, it makes total sense. And this is the reasoning behind it.
79. What Impact Can a Product Information Management System Have?
Product marketers today are striving continuously to strike a balance between maintaining relevancy when entering new markets while stepping-up resiliency to increase profit potential. To address the ever-increasing customer demands across multiple touchpoints, they need a central hub to manage product information like attributes, and specifications. That is because they need real-time visibility into product data and rule out discrepancies by demolishing multiple data silos, so that Customer Experience (CX) does not suffer.
80. How Product Reviews Encourage Customer Conversations
Learn Why analyzing customer insights from product review data can help companies make better strategic decisions
81. How to Turn Every Touch point Into a Growth Opportunity
The best marketing isn’t loud, it’s built in. Discover how product-led marketing turns every click, screen, and success into a self-sustaining growth loop.
82. Retain More Customers With these A/B Testing Tools
Here we have listed Best A/B testing tools to help you improve your digital marketing strategy, find solutions, and engage with your ideal customers.
83. The Recipe for Great Products: Collaboration, Learning, and Empathy
Exploring the pitfalls of the 'move fast and break things' approach to product management.
84. The HackerNoon Newsletter: Can AI Really Code? I Put DeepSeek to the Test (3/30/2025)
3/30/2025: Top 5 stories on the HackerNoon homepage!
85. How to Avoid an Identity Crisis as a Product Marketer
What do product marketers do?
86. How Technological Amalgamation With Business Pays Off in Direct Sales Industry
Technology is impacting all major industries, both positively and negatively. Understand how beneficially the technology recasts the direct selling industry.
87. The Noonification: Elevating Product Management with Marketing Insights (3/10/2024)
3/10/2024: Top 5 stories on the HackerNoon homepage!
88. The Economics of Influence in Product Marketing
Product marketing success depends on influence, not control. Learn how PMMs use data, strategy, and relationships to drive outcomes.
Thank you for checking out the 88 most read blog posts about Product Marketing on HackerNoon.
Visit the /Learn Repo to find the most read blog posts about any technology.